Advanced 4K 60p PTZ auto framing camera with built-in AI analytics

sony pic brc am7

At the NAB Show 2024 in Las Vegas, Sony Electronics presented a flagship 4K 60p pan-tilt-zoom (PTZ) camera model with an integrated lens, the BRC-AM7. Incorporating PTZ Auto Framing technology, which uses artificial intelligence (AI) technology for advanced recognition, the camera facilitates accurate and natural automatic tracking of moving subjects. These innovations enable simplified high-quality video production for broadcast, live event, and sports productions. The BRC-AM7 is also the world’s smallest and lightest integrated lens PTZ camera, measuring 168.7mm in width, 225.2mm in height, and 192.3mm in depth, with a weight of about 3.7kg. The size and weight promote greater freedom including increased installation flexibility, broader accessibility in challenging locations, and more vantage points. The BRC-AM7 also works effortlessly alongside Sony’s professional camera ecosystem, providing compatibility and seamless color matching. The BRC-AM7 is planned to be available early 2025.